ReWild is an alternate reality game combining enigma and hiking or biking, on the edge between virtual world and reality. It has been launched in the summer 2012 and has been played until September 2015.
It aimed at developing hiking activities among young adults in the French mountains of the Rhône-Alpes region and to increase the territorial attactiveness of the natural parks involved in the project. The age of the core target was between 18 to 25 years.
Based on the initiative of the association Grande Traversée des Alpes including four natural regional parks (Bauges, Chartreuse, Haut-Jura and Vercors), this game has been designed and realized by Interactive 4D. ReWild was the first outdoor game in France to extend over such a large territory : the four regional parks of Bauges, Charteuse, Haut-Jura and Vercors as well as the cities of Chambéry, Grenoble, Aix-les-Bains and Bellegarde-sur-Valserine.
As a transmedia quest game based on many interconnections between the real world and a virtual one, ReWild used a large range of different media :
• A dedicated website,
• Smartphones (Android and iPhone/iPad mobile application, geolocation, augmented reality...)
• Objects to find in the real world (treasure chests -geocaching-, QR codes, posters...)
• Interactions between the real world and fictional characters (via sms, phone messages, emails...)
• Videos giving life to the characters and the scenario, ensuring a continuity between the real world and the virtual one
• Community management in interaction with the players
• Interactions with real characters during events ...
September 17th 2014: ReWild wins the European Trophy TheALPS Awards 2014 ! On the theme " Innovative Strategies of digital communication in the alpine tourism", a jury of European experts in tourism and digital marketing rewarded the game ReWild among thirty candidates.
Saturday June 7th 2014: Launch of the 2014 season !
March 2014: ReWild will be back again in 2014 ! Stay connected and come for the launch on Saturday June 7th 2014.
September 10th 2013: TV report on Télé Grenoble Isère about ReWild.
June 25th 2013 : 7 minutes TV report on France 3 Bourgogne about ReWild in the regional park of Haut-Jura.
June 19th 2013 :ReWild in the daily newspaper MetroNews.
January 2013: the season 2 of ReWild is in preparation ! Following the success of season 1, Interactive 4D is now working on a promising new season : new smartphone application, new scenarios and new alpine paths in the four regional parks of Bauges, Chartreuse, Haut-Jura and Vercors as well as in the cities of Chambéry, Grenoble, Aix-les-Bains and Bellegarde-sur-Valserine. Stay in touch for the launch in the early summer 2013 !
November 26th, 2012: The game ReWild has been awarded twice at the "Trophées Innovation et Tourisme en Rhône-Alpes" by the Regional Committee of Tourism (Rhône-Alpes Tourisme) : with an award in the category "Digital tools for the discovery of territories" and with the Jury's "all categories" Award.